The United States is still home base for many of the world’s biggest websites, taking up 30 spots on this ranking. The Geography of the 50 Most-Visited Websites
Notable entrants into the top 50 are Samsung and the New York Times. Notable companies that have fallen out of the top 50 since our last version of this visualization are Walmart and PayPal. Here’s the full top 50 ranking table form: In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. Related: Cities With the Highest Real Estate Bubble Riskīut Google and YouTube aren’t the only big players on the internet. (First place goes to the Chinese video sharing website, Bilibili.) As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. The video platform is the second largest search engine in the world after Google. The power of YouTube, in particular, is sometimes not fully understood. Together, Google and YouTube have more traffic than the next 48 websites combined. The company also owns YouTube, the second-most popular website in the world. But Google’s dominance doesn’t stop there. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. Topping the list of most-visited websites in the world is, of course, Google.
This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.
On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. Estimates vary, but there are upwards of two billion websites in existence in 2023.
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